The American Marketplace: Demographics and Spending Patterns
304 American
Lots of statistics… This resource is divided into eight different topics: education, health, income, labor force, living arrangements, populations, spending, and wealth. Within each of these areas, statistical tables, textual commentary, and projections are provided that give an excellent overview of the consumer marketplace.

Statistical Abstract of the United States
317.3 United
Subtitled "The National Data Book", this resource provides not only a glimpse of the social, economic, and economic conditions of the United States, but also acts as an index to locating sources of more detailed statistics through the citations accompanying every table. Covering everything from health and nutrition, education, arts, entertainment, and recreation to national defense and veterans affairs, construction and housing, and transportation, this volume (also available online) is a great first place to look for the answer to any question involving statistics.

Finance, Insurance, & Real Estate USA: Industry Analyses, Statistics, and Leading Organizations
320 Finance
This publication serves many purposes: comprehensive guide to statistics on the finance, insurance, and real estate industries; directory of leading companies in each of those industries; state data, rankings and maps; and local data on over 2,500 counties.

Economic Indicators Handbook
330.973 Economic
This resource provides a very diverse range of statistical series often used to measure the United States economy. While the bulk of the work consists of statistical tables, each series is introduced with brief explanations regarding the importance of the series, how the data is to be presented, and how the statistics themselves are computed.

Standard & Poor's Statistical Service
332.67 Standard
Hodge-podge of statistical information on everything from the daily high, low, and close of the S&P 500 and other various indices, scheduled airplane traffic, retail gasoline prices, transportation statistics to agriculture products, price indexes, production and labor, and historical securities prices.

Market Share Reporter
380.105 Market
A one volume "compilation of market share reports from periodical literature." The entries are arranged by two-digit SIC code and fall into four broad categories: corporate market shares; institutional shares; brand market shares; and product, commodity, service, and facility shares. Each entry also contains a citation to the original source in which the entry was published. Also available on Business and Company Resource Center.

Editor & Publisher Market Guide
658.83 Editor
This directory of newspaper markets and demographics contains a wealth of information hard to find elsewhere. Covering all 315 U.S. MSA's; 3,000 U.S. counties, and 1,500 U.S. Cities (with more abbreviated coverage of their Canadian equivalents) this publication provides in-depth profiles of everything from the quality of the tap-water to the number of banks and shopping malls in each city. Demographic information includes retail sales, income, housing, ages, ethnicity, education, etc.

Lifestyle Market Analyst
658.8342 Lifestyle
This resource analyzes the 210 DMA markets, providing demographic information and statistics regarding the prevalence of leisure and other activities. Additional sections contain information on the prevalence of these activities within all DMA's, and comparisons of the prevalence of these activities with one another. Finally, listings of consumer magazines and direct marketing lists for each activity are provided.

Commercial Atlas & Marketing Guide
912 Rand
This resource contains a wealth of demographic and statistical data including: income, buying power, and sales data; population estimates and projections; retail/wholesale trade data; manufacturing data; airline and railroad data; thematic maps; and data for more than 130,000 U.S. places.

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